Collecting content can be a bit of a time sync at the best of times. What if you could remove the hassle of gathering all of your social and user-generated content (UGC), and make it as simple as a click of a button? Well, now it can be that easy.
The issue with social proof and UGC isn’t the generation. It is the implementation. It’s time to take the next step and bring your social content to life in the customer journey. More personalized and engaging experiences are easier to achieve now that we have integrated with Instagram and TikTok.
The process of collecting social proof and UGC to integrate it on your site is now streamlined. Making it easier, simpler, and faster to enhance your social proof, personalized recommendations, and shoppable videos.
Social proof in essence is similar to the phenomenon called informational social influence, which is the idea that people mimic the actions of others and emulate their behavior in certain situations. The main difference between the two is in marketing social proof refers to the idea that when customers show they look for indications like reviews, recommendations, and how others are using it to make informed decisions before purchasing.
For ecomerce this becomes increasingly important because unlike in physical stores, customers can’t interact with the products. They have to rely on descriptions and often times stock photos to inform their decisions. For some, this may be enough, but others will seek out reviews either internally or externally to give them a better understanding of the value of the product or the brand.
Social proof serves as your way of authentically demonstrating what the product is, how it works, and the value it can bring to those who purchase it. Prospective and current customers alike value social proof. It helps them feel more secure in their purchase and is often the deciding factor.
It may not surprise you that collecting social content will only enhance your UGC efforts. So, having a seamless way of gathering and implementing it is valuable in its own right. UGC allows you to showcase products in real-life situations, demonstrating features and benefits in more authentic and less biased ways.
While you may know your products inside and out, your customers don’t and often will find ways of using them that you may not have thought of. Providing that type of insight and customer perspective helps to build trust with potential customers increasing their confidence in making
the purchase.
You know the saying, “If a picture is worth a thousand words, then a video must be worth over a million.” If that’s true, then shoppable videos must be priceless. This must not be far off the mark, considering customers engage with them more than with generic photos and descriptions.
Shoppable videos are a great way for customers to gather more information on products outside of just appearances. To the customer, this is a way to immerse themselves in the customer journey to find the perfect product for them and see how their peers may be using it.
At the heart of implementing UGC is personalization. It is one of the main benefits of this integration, after all. Using content that strikes a chord with your target audience improves the personalization of your recommendations and upselling.
Analyzing what content your customers engage with on TikTok and Instagram can give you a better understanding of their preferences. From that information, you can pull the content that would drive them to purchase.
There are a multitude of ways your business can take advantage of our integration with Instagram and TikTok. Streamline your UGC process and save yourself the time and effort of not having to download and upload multiple times. This is your chance to showcase your products in a way that customers want to engage with that also builds trust and confidence in your products.
Take advantage of the Dialogue + Instagram + TikTok integration and get access to a limitless bank of UGC you can leverage in your pursuit of building a personalized and engaging customer journey.
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