From the moment you launch your store, increasing your Shopify conversion rate will be high on any business leader’s to-do list. The better your conversion rate, the faster your business will grow.
Of course, ensuring a good Shopify conversion rate is easier said than done. Only around 22% of businesses say they’re satisfied with their existing conversion rate.
As most ecommerce store owners will know, there are countless factors that can influence your customer’s chances of converting. If your checkout process is too complex, your customer experience isn’t personalized enough, or something distracts your audience, your conversion rate could plummet.
While the exact strategies you use to ensure high conversions for your Shopify store will vary depending on your brand, there are 5 fantastic tips sure to deliver results for any business leader. Here are the 5 top methods you can use to boost your Shopify average conversion rate.
1. Optimize Product Pages with Benefit-Focused Descriptions
Customers have endless options available to them when shopping online. If you want to achieve high conversion rates, you need to convince your customer that your product is exactly what they need.
People buy items they believe will solve their problems, improve their lives, or deliver a specific benefit. With that in mind, make sure your Shopify products are optimized to highlight the biggest benefits of your items first.
Start by asking yourself what matters most to your target audience. If you have user personas (documents highlighting the demographics and key characteristics defining your target customer), use them to ask questions like:
- What kind of problems does my customer want to solve with this product?
- What can this product help my customer with?
- How is this product better than competing items?
Look at this product page from Jadon.co.uk. The description immediately highlights the ingredients of the item as being plant-based and certified organic because they know the parents buying the product will be most interested in how “natural” it is.
Highlighting the benefits of the product straight away ensures your customer knows exactly what they’re getting if they buy from you. With your Shopify store analytics, you’ll also be to track how adding different benefits to your pages increases conversions.
2. Leverage Personalization
Business leaders achieve an average of 20% higher sales when they offer personalized experiences to their customers. Your target audience wants to know you understand their specific pain points and expectations. If you can deliver a more relevant purchasing experience to your customer, you’ll not only increase your Shopify conversion rate, but you’ll also boost customer loyalty too.
The easiest way to leverage personalization in your Shopify store, is to take advantage of the unique apps you can access within the Shopify marketplace. Apps like Dialogue AI personalization allow you to collect information about your audience while they’re shopping on your store, so you can deliver personalized recommendations about the kind of products they might like.
Once you start collecting data about your customer’s journey, you can create more dynamic, customized experiences for your target audience.
By personalizing the experience for your audience, you show them you understand their needs, and improve their chances of buying more relevant items.
3. Simplify and Improve the Checkout Experience
Shopify offers today’s business owners a range of ways to customize and enhance their checkout experiences. Taking advantage of this fact is a great way to increase the conversion rate of your Shopify store. According to one survey, around 21% of US shoppers would abandon their cart if they felt the checkout experience was too long or complex.
Start by making sure your customers can easily add items to their basket, and progress to the checkout page with just a couple of clicks (on any device).
Next, think about how easy it is for your customer to make the purchase. Do you make everyone who wants to buy from your store sign up for an account? This could lead to a low conversion rate. Shopify store owners can allow their customers to checkout as a guest instead.
Simply allowing your customers to checkout as a guest could improve Shopify conversion rates by 45%. Other ways to improve the checkout experience include:
- Allowing customers to save their details to use again later.
- Providing a wide range of payment options, including Buy-Now-Pay-Later
- Saving the checkout cart so customers can come back to it later.
4. Get a Second Chance at a Sale with Remarketing
As of 2022, some studies say that up to 80% of customers will abandon their carts without making a purchase. This can be extremely frustrating to business owners, particularly if you’ve worked so hard to convince your client to make a purchase.
Unfortunately, in today’s hectic digital landscape, customers can end up being distracted by a range of things, which may mean they don’t hit the “buy” button the first time they visit your site. Implementing a remarketing campaign is a great way to get a second chance to increase Shopify conversion rates.
With remarketing campaigns, you add cookies to a customer’s browser when they arrive on your website. These cookies allow you to track the pages your customers visit without storing personal information. When the client leaves your site to browse the web, the cookie tells your ad platform to start showing them ads for the products they’ve already seen.
Customers who see remarketing campaigns are up to 70% more likely to convert. You can even use remarketing on Facebook with dynamic ads enabled in Shopify.
5. Use Social Proof to Boost Credibility
Finally, while there are many reasons why a customer might not convert on your Shopify, one of the most common issues is lack of trust. If consumers haven’t seen your store before, they may not know whether they can trust you to provide them with a good shopping experience.
While committing to excellent customer service will drive your Shopify conversion rate up in the long-term, you’ll need something else to inspire trust straight away.
Social proof is one of the best ways to boost your credibility.
Placing star ratings on your Shopify product pages or allowing customers to read reviews from other customers on those pages can improve your conversion rates significantly. According to studies, the average customer reads around 10 online reviews before making a purchase.
You can use apps on Shopify to add photo reviews and messages to your product pages in the form of carousels, lists, and more.
If you don’t have a lot of reviews and testimonials straight away, start by placing trust signals on your website. Security badges from companies like PayPal and McAfee can make your site seem more trustworthy.
Boost your Shopify Conversion Rate
Increasing your Shopify conversion rate is something you’ll need to work on long-term. The more you learn about your target audience, the more you’ll be able to increase your conversion rates by optimizing your Shopify store. Collecting insights from your Shopify analytics will be a great insight into how to improve your results long-term.
In the meantime, the five steps above will ensure you’re on the right track to higher conversion rates, and greater customer loyalty.