Klaviyo Integration: What it Means for Your Business

Personalization just got…well, more personal.

While Dialogue helps you own the narrative about what happens in your Shopify store, Klaviyo supports your efforts outside of your store with tailored marketing automation.

But let’s get straight to the point. The reason why you are reading this is not to learn about our app or even Klaviyo’s functionality — you want to know how this integration will specifically impact your efforts. The short answer is that the integration will streamline and personalize your customer’s experience with content tailored to their behavior. The longer, more thorough answer is below:

Understanding Customer Expectations

As marketers and business owners, we sometimes get so hung up on the marketing of our businesses that it’s easy to forget that we are also consumers.

Put yourself in the shoes of your target customers, and understanding what will resonate with them (and you) suddenly becomes more clear.

What do brands do to make you purchase from them? What have you seen that makes you want to purchase from a brand again and again? What brand values resonate with you?

If you’re anything like the modern-day consumer, you want personalized content from the brands you support. You’ll even pay more for a product from a brand that aligns with your expectations than from a competing brand that doesn’t show the personalized efforts other brands do. If you feel like a brand understands you, you feel loyal.

Wait, Personalization Can Be Automated!?

What if we told you that this level of catering to customer expectations could be delivered by AI?

Since Dialogue is now integrated with Klaviyo, the emails your customers receive dictate what they see on your website. You can set different promotions based on behavior, make product recommendations based on past purchases, sync your newsletter content to match the efforts of your website, offer post-purchase incentives, and more. 

You set the parameters, and the AI on the backend side of Dialogue and Klaviyo will handle the rest — so that you can focus on more pressing matters for your business.

How This Integration Will Enhance Your Customer Journey

With all of your customer data under one roof, pairing Dialogue and Klaviyo has a ton of benefits that will take your customer experience from decent to fantastic.

• Segment Your Audience to ensure that they’re receiving the right content and promotions at the right time

• Tailor Your Content to different personas in different stages of the buying process

• Personalized Product Recommendations based on audience behavior and purchase history to up-sell

• Trigger Automated Workflows Create a workflow in Klaviyo and synch it with Shopify so that triggers create a tailored website experience

• Target Your Messaging to different buyer personas in different stages of the customer journey to resonate with your audience

• Enable Tracking to see the fruits of your labor and justify that your Dialogue-Klaviyo process is bringing in the conversions you aim for

Taking all these enhancements into consideration, your customers will feel like your brand fundamentally understands them and their needs. But don’t worry, we won’t tell them that you’re really using AI to deliver such an exceptional experience.

Is It Complicated to Implement This Integration?

We get it. We’ve all got a lot to do in a short amount of time. 

Luckily, taking advantage of this integration is as simple as one click. You’ll be able to unify your historical and real-time customer data in one place.

The best part is that once you integrate, you won’t only have past data about your customers, but you’ll also extract predictive data to inform the most lucrative customer experience strategies.

Summary: How to Use This Integration to Power Your eCommerce Brand

If you’re ready to integrate Dialogue with Klaviyo, it’s so simple. When logged into Klaviyo, select your company name in the lower left corner of your screen and then click “add integration” to get to the integration setting menu. Paste your Shopify store URL in the box that prompts you, and you’ll be given the options available to sync the two platforms.

Ready to take advantage of the Dialogue + Klaviyo integration to deliver personalized experiences that, at the end of the day, drive revenue? Install it here.

To stay up to date with Dialogue and the cool new functionality we are constantly releasing, be sure to follow us on Facebook to stay in the know.